How Much Does a WordPress Website Cost for a Business in 2025? A Complete Pricing Guide
Why Does WordPress Website Pricing Always "Depend"?
"How much does a WordPress website cost?" - this is the most common question I get from clients. And honestly, the most disliked one among developers. Why? Because the answer is always the same: "It depends."
A WordPress website is not an off-the-shelf product with a fixed price tag. It’s a project that can cost €500… or €10,000+. Both will run on WordPress. Both will be called a “website”. But the difference in quality, functionality, and business impact will be massive.
In this article, I will break down the real cost of building a WordPress website in 2025 — without marketing fluff, just concrete numbers and realistic pricing ranges.
What Determines the Cost of a WordPress Website?
1. Type of Website
The most important factor is the type of website you need: landing page (5-7 pages), extended business website (10-20 pages), online store (up to 100 products), or advanced e-commerce (500+ products). Each type means a different project scale.
2. Design – Template or Custom?
Ready-made theme from ThemeForest – you buy for $30-100, developer customizes colors, logo, content. Fast, cheap, but the look may resemble hundreds of other sites.
Custom design from scratch – designer creates a unique look tailored to your brand. Mockups, iterations, feedback. Longer, more expensive, but unique. Additional cost: +$500-1,250.
4. Who Creates the Website?
- •Freelancer – Lower costs, direct contact. Landing page $625-1,250, store $1,250-3,750
- •Small agency – Team of specialists. Website $1,250-2,500, store $2,500-7,500
- •Large agency – Extensive portfolio, processes. Website $2,500-6,250, store $6,250-25,000+
Realistic WordPress Website Pricing in 2025
Basic Business Website (€700–€1,200)
- ✓5–7 pages (Home, About, Services, Portfolio, Contact)
- ✓Responsive design (mobile-friendly)
- ✓Basic SEO setup (meta tags, sitemap, Google Search Console)
- ✓Contact form
- ✓Google Maps integration
- ✓30 days of post-launch support
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Advanced Business Website (€1,500–€2,500)
- ✓10–20 pages with structured hierarchy
- ✓Custom design aligned with branding
- ✓Blog with categories and tags
- ✓Advanced SEO (content optimization, schema markup)
- ✓Integrations (newsletter, CRM, analytics)
- ✓Admin panel with onboarding
- ✓60 days of support and optimization
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WooCommerce Online Store (up to 100 products)
- ✓E-commerce with payment system
- ✓Shipping carrier integration
- ✓Product management system
- ✓Product variants
- ✓Categories and filters
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Advanced WooCommerce Store (500+ products)
- ✓Advanced store with custom features
- ✓ERP/warehouse integrations
- ✓Advanced product filters
- ✓Loyalty programs
- ✓Full performance optimization
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Hidden Costs No One Talks About
Hosting and Domain
- •Domain (.com / .net): $10-25/year
- •Shared hosting: $25-100/year (for small sites)
- •VPS/dedicated hosting: $125-750/year (for larger sites)
- •Premium hosting (Kinsta, WP Engine): $250-1,250/year
Premium Plugin and Theme Licenses
Many advanced features require paid plugins:
- •Premium theme: $30-100/year
- •Page builder (Elementor Pro): $50-200/year
- •SEO (Rank Math Pro): $100-200/year
- •Security (Wordfence Premium): $100-500/year
Total: $125-500/year
Maintenance and Support
WordPress requires regular updates. Ongoing maintenance typically costs €50–€120/month depending on complexity.
Real-World Pricing Scenarios for Businesses
Scenario 1: Small Service Business
Need: Landing page, 5 pages, contact form, map, gallery.
Scope: Ready theme, you provide content, basic SEO, freelancer
Project cost: $625-875
Annual costs: ~$375
Total Year 1: $1,000-1,250
Scenario 2: Mid-Size B2B Company
Need: 12 pages, blog, portfolio, quote form, CRM integration.
Scope: Custom design, advanced SEO, HubSpot integration
Project cost: $2,500-3,750
Annual costs: ~$1,000
Total Year 1: $3,500-4,750
Scenario 3: Online Store (250 products)
Need: WooCommerce store, payment integrations, shipping, product import.
Scope: Custom design, integrations, advanced e-commerce SEO
Project cost: $3,750-6,250
Annual costs: ~$2,000
Total Year 1: $5,750-8,250
How to Save Money on WordPress Website Development
1. Provide All Materials on Time
Delaying content, images, and logo delivery extends the project. Developer waiting = more billable hours = higher cost.
2. Choose a Freelancer Over an Agency
A freelancer will do excellent work for 30-50% of an agency's price.
3. Accept a Premium Theme Instead of Custom Design
A good premium theme delivers professional looks for a fraction of custom design costs.
4. Learn WordPress Management
If you can add content yourself – you won't need to pay for every small change.
Summary – Real WordPress Pricing for 2025
Project Pricing:
- •Landing page (freelancer): $625-1,250
- •Business website (freelancer): $1,250-3,000
- •WooCommerce store (freelancer): $1,250-5,000
- •Business website (agency): $2,500-7,500
- •Advanced store (agency): $5,000-20,000+
Annual Maintenance Costs:
$500-2,500 (hosting, domains, licenses, support)
Remember: the cheapest offer isn't necessarily the best. What matters is quality, experience, collaboration process, and final business results.
Need a WordPress Website and Want a Concrete Quote?
Get in touch – I'll analyze your needs and present a transparent offer with no hidden costs.